Who these tools are for
For shops without a marketing team, where coupons and campaigns depend on whether someone got around to making them. You set the rules once, and actions turn on and off on their own — on weekends, and when you are on leave.
Marketing · Automation
Marketing tools for an online store — a team that doesn’t take a salary.
Coupons, campaigns, newsletter, and loyalty run by rules you approve once.
Coupons create and turn themselves off. Campaigns start themselves when a customer earns it — or when they start to cool. The newsletter goes out on its own. Loyalty points add themselves up. You only approved the rules. Once.
Part of the Shopakt platform
Coupons, campaigns and loyalty read the same customer and order data as the rest of the platform.
Shopakt is a turnkey webshop we run for you. Setup, hosting, monitoring, security upgrades and modules are our job — you run sales, not the system. No servers to maintain, no add-ons to wire up yourself, and no extra charge for core e-commerce features.
Short answer
Shopakt marketing tools run coupons, automatic campaigns, newsletter, and loyalty without a dedicated marketing team. Coupons are created and turned off by rules, campaigns fire when a customer earns it or cools off, and points and newsletter run in the shop’s rhythm — you approve the rules once.
How it works
- 01
You define the rules
Coupon conditions, loyalty, and campaign triggers (e.g. inactivity, first purchase) are set once.
- 02
The system executes
Campaigns and coupons turn on and off automatically; the newsletter goes out on a schedule.
- 03
You measure and adjust
You see what works; you tighten rules without building a new campaign from scratch every time.
Problems it solves
- Coupons in Excel and turning codes off by hand after a sale
- No follow-up when a customer stops buying
- A newsletter that goes out “when we get to it” instead of on a calendar
- Loyalty on paper with no automatic point tally
Key benefits
Automatic coupons
Create and turn off by rules — fewer errors at the till and in checkout.
Campaigns on a trigger
Messages and benefits when a customer earns them or cools off, not at random.
Loyalty in the shop
Points and benefits tied to real purchases in the same system.
Pricing
Coupons, campaigns, and loyalty are in the Shopakt Business package, from €265 per month. Recipient list size does not change the price.
Coupons and discounts
A discount as a precise instrument, not as panic.
All types of coupons — percentage, fixed amount, free shipping; limited by category, product, or brand.
- Smart rules Minimum cart, number of uses, validity period; the coupon deactivates itself when it expires.
- Coupon distribution Targeted sending of coupons to specific customers or segments, with tracking of who used what.
- Abuse protection Usage control per customer; the discount goes to customers, not to fraud templates.
- Discount management Promotional prices per product, the old price struck through, automatic display of savings in the shop.
Automatic campaigns
Campaigns with engagement rules — each knows when, to whom, and why.
The platform tracks every customer’s behavior and itself starts the right campaign at the right moment.
Welcome series
A new customer gets a series of emails that introduces the shop and leads to the first purchase.
Abandoned cart
Customer left a full cart? A reminder arrives automatically, at the right rhythm, with frequency limits that protect your reputation.
Win-back
A customer gone for months? The platform notices and sends a reason to come back — before they’re gone for good.
Birthday campaign
A greeting with a gift, automatically, every year. Customers remember who remembered them.
Anniversary
A year from the first purchase? An opportunity the platform doesn’t miss.
Newsletter
Notifications about news and promotions, with a clean recipient list and respect for unsubscribes.
Every campaign respects engagement rules: sending frequency, activation conditions, and limits per customer — automation that doesn’t drown people, it sells.
Loyalty program
Customers who come back — by system, not by luck.
Points for purchases — automatic summing, without cards and ledgers.
- Rewards and statuses You define the rules once; the platform assigns, notifies, and records.
- Loyalty reminders A customer with unused points gets a reason to drop by; points that expire don’t die in silence.
Why this changes the math
Keeping a customer is 5× cheaper than bringing a new one.
Most shops spend the whole budget on bringing customers, then let them leave. Our automatic flows do the opposite: every customer who bought once enters a machine that brings them back — welcome, reminder, birthday, points, win-back. That’s the difference between selling and a business.
Frequently asked questions
FAQ — Marketing tools
Answers about Marketing tools from Devizzo.