Email system — automatic
emails for an online store

Confirmations, abandoned carts, win-back, and loyalty emails go out on their own, without writing by hand for every event.

Every customer gets the right email at the right moment, and you send none. Confirmations, abandoned carts, win-back, and loyalty messages start themselves, in your name.

Part of the Shopakt platform

Emails fire from platform events — order, delivery, abandoned cart — without a manual hook-up to the shop.

Shopakt is a turnkey webshop we run for you. Setup, hosting, monitoring, security upgrades and modules are our job — you run sales, not the system. No servers to maintain, no add-ons to wire up yourself, and no extra charge for core e-commerce features.

When you need the email layer

As soon as the shop passes the number of orders you can follow by hand. Abandoned carts do not come back on their own, confirmations do not send themselves, and a customer who has not bought in three months does not return without a reason. Those are all messages nobody has time to write every time.

Short answer

The Shopakt Email system runs complete customer communication: order confirmations, abandoned carts, win-back, loyalty, and daily reports. It runs on a reliable architecture with a message queue, so emails do not vanish at peak times — and you do not write them by hand for every shop event.

How it works

  1. 01

    You set templates and rules

    Branded templates and campaign conditions (e.g. abandoned cart after X hours) are defined once.

  2. 02

    Events trigger sending

    An order, a cart, inactivity, or a loyalty event puts the message in a queue for reliable delivery.

  3. 03

    You track results

    You see what was sent and how customers respond; you adjust rules without changing the whole system.

Problems it solves

  • Transactional emails that “sometimes arrive” because the plugin is unreliable
  • Abandoned carts with no follow-up because nobody writes campaigns
  • A separate ESP that cannot see order status or the catalog
  • Win-back and loyalty that stay on paper without automation

Key benefits

Complete communication

From order confirmation to bringing a cooled-off customer back — in one flow.

A reliable message queue

Queue architecture reduces lost emails at peak sales moments.

Templates with the shop

Templates and product/order data come from the same system.

Pricing

The Email system is in the Shopakt Business package, from €265 per month. Message volume and number of automated flows are not billed separately.

What is sent automatically

The full customer lifecycle, covered

Everything in the store’s language — multilingual markets get emails in their language, automatically.

01

Transactional emails

Order confirmation, status change, delivery, invoices. Instant, reliable, with order data.

02

Welcome series

A new customer doesn’t get one dry email, but a series that introduces the shop and leads to the first purchase.

03

Abandoned cart

An automatic reminder at the right rhythm — without spam, with frequency limits that protect reputation.

04

Win-back campaigns

A customer gone for months? The platform notices and sends a reason to come back.

05

Birthdays and anniversaries

A greeting with a coupon, automatically, every year.

06

Loyalty program

Notifications about points, rewards, and status — without manual record-keeping.

07

Daily sales report

Every morning in the inbox you know how yesterday went.

08

Multilingual delivery

Each store sends emails in the language of its market — without special setup per campaign.

Reliability architecture

Email that must not get lost — and doesn’t

Under the hood is serious engineering machinery, because email that “sometimes arrives” is not an email system.

  • Outbox + broker + message queue (ActiveMQ)
  • Idempotency — no double sending
  • Professional SMTP with deliverability tracking
  • Automatic suppression + email log in admin
Template system

Your brand in every inbox

Professionally designed templates for every flow — with your logo, colors, and signature, per shop. Each shop sends from its own address. Template preview in admin before any customer receives anything.

  • Templates per shop and flow
  • Logo, colors, and brand signature
  • Sending from your own address
  • Preview before the first delivery
Integration

Need only sending? That works too.

The email chain (broker + sending service) is also available as a standalone integration: your system sends a message to the REST API, we guarantee delivery — queue, retry, idempotency, templates, and log included.

  • REST API for sending
  • Queue, retry, and idempotency
  • Templates and log included
  • The same reliability as in the platform
Frequently asked questions

FAQ — Email system

Answers about Email system from Devizzo.

How many customers left because nobody sent them the right email?

See all automatic flows and how the email system covers the customer lifecycle without a click from you.

See all automatic flows